​About our Founder

With over 15 years of combined public relations, sales, marketing, social media and events experience, On the Fly founder Alyse Feldman is passionate about music, sports, giving back to charity, and fostering overall creativity. Alyse is a dedicated PR professional who prides herself on giving each of her clients the specialized attention they deserve. Alyse is proud to have been recognized by Sparkah.com as one of the Top 100 Publicists of 2012.

Upon establishing On the Fly, Alyse spent the better part of 5 years in New York City building her network and honing her craft. While in New York she spent time working out of the Bad Boy Entertainment and Phat Farm/Def Jam Enterprises offices for clients who reported directly to Russell Simmons and Sean “Diddy” Combs. ​
Previously, Alyse worked at a promotional and event marketing company in Toronto where she was an integral part of the team responsible for coordinating the highest attended celebrity event in Canada, raising $1 Million for The United Way.